Our Story

Discover the Story Behind Nordic Waffles

Waffles are more than food—they're culture. In Norway, waffles are part of everyday life. That passion for heart-shaped waffles inspired a new concept: a warm, hand-held waffle sandwich designed for modern life and global flavors.

When the idea came to America, what we found was freezer aisles full of bland waffles. We knew something better was possible—something fresher, more flavorful, and more memorable. That’s how the Wafflelution began.

Nordic Waffles launched in Minneapolis, Minnesota in 2016. Within two years, our freshly-made waffle sandwiches could be found in coffeeshops, convenience stores, and amusement parks across the upper Midwest. In 2018, we joined the Minnesota State Fair and served over 42,000 waffle sandwiches in just 12 days—proof that America was ready for the Wafflelution.

The brand expanded with foodservice partners in 10 states, and in 2019, Nordic Waffles opened a retail location at Potluck Food Hall. Just as we were preparing for the next chapter, the pandemic forced the doors of our store and our partners to close. We pivoted, launching our frozen waffle line, now available in over 900 stores nationwide.

Today, Nordic Waffles are sold in grocery and convenience stores and at the Minnesota State Fair. Whether at home or on the go, you're part of a food revolution with every bite.

Delicious Nordic love in every bite.