Stine Aasland started her entrepreneur career in Norway. She bought a single gas station franchise, one of many in the chain Hydro Texaco located in the capital city of Oslo. Convenience stores in Norway make and sell fresh food daily, unlike convenience stores in the United States . In her free time, Stine perfected a Norwegian waffle that after a short while, became a popular product within her franchise.
Waffles are a tradition in Norwegian culture and everyone knows how to make them. Stine developed a simple yet, unique batter that many of her customers came to enjoy and request. Having Nordic Waffles prepared at convenient stores, created the opportunity for people to choose a snack or meal that is quick, fresh, and only uses natural ingredients.
After making and selling her special brand of waffles over the years, Stine found she was making more money selling her proprietary Nordic Waffles than she made off of the entire store.
The Nordic Waffle has made its journey across the Atlantic Ocean and has landed in the United States.